東森Ponta卡集點撼市 攜手一卡通力戰票 - icash
By Rosalind
at 2014-12-02T12:52
at 2014-12-02T12:52
Table of Contents
東森Ponta卡集點撼市 攜手一卡通力戰票證
HappyGo增奇威通路 購物滿萬紅利5倍送
http://www.cardu.com.tw/news/detail.php?nt_pk=4&ns_pk=24593
記者 溫子豪 報導 2014/12/01
東森引進全新積點卡「得易Ponta卡」搶市場(圖/卡優新聞網)
東森集團繼10月初與永豐銀行合作發行「永豐森活購物聯名卡」後,今(12/1)天宣
布引進日本紅利積點卡公司「Loyalty Marketing」,推出全新積點卡「得易Ponta卡」
,更將與一卡通公司進行集點合作,積極進軍國內購物集點市場。而市場龍頭HappyGo
則和奇威集團攜手,可在全台115家精品門市集點,最高送出5倍點數。
日本「Loyalty Marketing」於2008年成立,以「Ponta」狸貓為品牌,迅速拓展知
名度,很快就超越當時日本會員數最多的集點卡公司「T-POINT」,以超過6,600萬人的
會員數,成為日本最大的集點卡公司之一。東森整合行銷公司特別引入推出「得易Ponta
卡」,鎖定東森購物、森森購物共650萬位會員,企圖一舉打入台灣紅利點數市場。
東森整合行銷表示,目前東森旗下股東包含東森集團、全國加油站、新竹物流、精
誠資訊…等產業,未來都將與Loyalty Marketing合作,打造「得易Ponta聯盟」。
持「得易Ponta卡」每消費10元就能累積1點,每25點折抵1元,回饋率0.4%且折抵無
上限。只要連上官網或撥打東森購物、森森購物客服電話就能辦卡,年底前申辦送1,000
點,電視購物享點數3倍送,預期3年內發行1,000萬張卡,拓展特約商店至1,000家。
據了解,「得易Ponta卡」已經與一卡通票證公司簽署備忘錄,預計在年底前正式簽
約,最快明(2015)年3月起提供一卡通卡友點數服務。也就是說,結合東森資源的一卡通
,為戰火猛烈的「電子票證」市場投入一顆震撼彈,屆時將與悠遊卡的點鑽公司、愛金
卡的icashpoint及遠鑫的HappyCash展開「點數」殊死戰,不僅比小額支付通路數,就連
「回饋率」、「兌點方案」都將成為重要的攻擊火力。
HappyGo今日也宣布,與精品服飾集團「奇威」結盟,在全台115家門市提供集點服
務,年底前消費滿萬元,就能享有點數3倍送好康,若持遠銀HappyGo聯名卡消費,更加
碼到5倍送,等於回饋率1%。此外,加入奇威會員並不限金額消費,加贈點數50點,購滿
5千元再多送50點,讓姊姊妹妹們買衣服也有「集點趣」。
--
HappyGo增奇威通路 購物滿萬紅利5倍送
http://www.cardu.com.tw/news/detail.php?nt_pk=4&ns_pk=24593
記者 溫子豪 報導 2014/12/01
東森引進全新積點卡「得易Ponta卡」搶市場(圖/卡優新聞網)
東森集團繼10月初與永豐銀行合作發行「永豐森活購物聯名卡」後,今(12/1)天宣
布引進日本紅利積點卡公司「Loyalty Marketing」,推出全新積點卡「得易Ponta卡」
,更將與一卡通公司進行集點合作,積極進軍國內購物集點市場。而市場龍頭HappyGo
則和奇威集團攜手,可在全台115家精品門市集點,最高送出5倍點數。
日本「Loyalty Marketing」於2008年成立,以「Ponta」狸貓為品牌,迅速拓展知
名度,很快就超越當時日本會員數最多的集點卡公司「T-POINT」,以超過6,600萬人的
會員數,成為日本最大的集點卡公司之一。東森整合行銷公司特別引入推出「得易Ponta
卡」,鎖定東森購物、森森購物共650萬位會員,企圖一舉打入台灣紅利點數市場。
東森整合行銷表示,目前東森旗下股東包含東森集團、全國加油站、新竹物流、精
誠資訊…等產業,未來都將與Loyalty Marketing合作,打造「得易Ponta聯盟」。
持「得易Ponta卡」每消費10元就能累積1點,每25點折抵1元,回饋率0.4%且折抵無
上限。只要連上官網或撥打東森購物、森森購物客服電話就能辦卡,年底前申辦送1,000
點,電視購物享點數3倍送,預期3年內發行1,000萬張卡,拓展特約商店至1,000家。
據了解,「得易Ponta卡」已經與一卡通票證公司簽署備忘錄,預計在年底前正式簽
約,最快明(2015)年3月起提供一卡通卡友點數服務。也就是說,結合東森資源的一卡通
,為戰火猛烈的「電子票證」市場投入一顆震撼彈,屆時將與悠遊卡的點鑽公司、愛金
卡的icashpoint及遠鑫的HappyCash展開「點數」殊死戰,不僅比小額支付通路數,就連
「回饋率」、「兌點方案」都將成為重要的攻擊火力。
HappyGo今日也宣布,與精品服飾集團「奇威」結盟,在全台115家門市提供集點服
務,年底前消費滿萬元,就能享有點數3倍送好康,若持遠銀HappyGo聯名卡消費,更加
碼到5倍送,等於回饋率1%。此外,加入奇威會員並不限金額消費,加贈點數50點,購滿
5千元再多送50點,讓姊姊妹妹們買衣服也有「集點趣」。
--
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